In 2005 Johan resigns from his position at a big Danish media company. His goal is to grow his and his partners own IT company. While working on and developing KeepTrack he also takes on the position as the CEO for Swimmix. He stays with the plan and make sure we keep on structuring, tightening up and streamlining the back bone of the business. The search for new locations starts.
We grow in our existing facilities, more than 90% of our customers stay with us term after term. We change to meet their needs. They want to stay and we love that they do. So when signed up they are enrolled and only need to give us notice if they aren't able to continue swimming. That is a huge positive for all, less stress for families so they are happy, we save time and get a lot better season planning and customer service so we are happy too. Again an idea sparkled from great managers and big swim schools around the world. Thank you!
During our visit to Carlile Swim Schools in Australia we see and experience their On-Deck team, we love the idea. But staff is both very expensive and heavy on regulations in Scandinavia and is even more challenging in a field were there isn't a custom to pay for quality and the actual cost (children's activities). But we can really see the benefits of having an On-Deck team. We discuss, make a plan and decide to invest in doubling the staff. The success criteria is that we get less administration and customers get increased service and experience. They will save time in a busy family life and get personal customer service.
In Denmark we hire our first Facility manager, Caroline Lund Filipovic, a warm and positive woman full of energy with great coaching skills. Many of the staff in Farum grew wings under her management. Thank you Caroline for your compassion, time and energy with us.
The Swedish Swim Federation organizes the WABC conference in Sweden this year. Colleagues and friends from all over the world gather in little Malmö. Part from the conference some took the opportunity to experience a Malmö custom of skinny dipping in the old 1898 Cold Bath facility “Ribersborgs Kallbadhus”. Thank you again for special and happy memories.
I redevelop our curriculum for our baby swimming teachers. During that process I hook up with a kind hearted friend and colleague, Anne Asterhäll. She knows a bit of everything and it's nice to work together in the little cabin in the woods of Blekinge. Thank you Anne for good talks, inspiration and care of a crazy workaholic.
Our swimming manuals develop even more and we need more illustrations. The energetic Mia Lundholm with her camera in hand takes all the step-by-step pictures for our baby swim manual. The pictures also end up in a photo exhibition. Some of them are still in use and it brings joy and good memories to look at them. Great job Mia and thank you.
The year ends and we have sold our house in Denmark and after 10 years in Denmark we are heading east. Over the bridge (which opened back in 2000) to Sweden.